It started with a question from my parents.

I didn't grow up dreaming about owning a roofing company.

After college, I somehow found myself repairing and restoring roofs. It wasn't exactly the career I had planned, but somewhere along the way, I fell in love with the industry. I know, who actually loves roofing? But I did. I became fascinated by how roofs work, why they fail, and how they can be built better.

Eventually, I realized I enjoyed learning about roofing systems a lot more than I enjoyed being on them every day, so I took a sales position with a large roofing company.

And I loved it.

I was good at it, I was paid well, and I genuinely believed in the roofs I was selling.

Then my parents called me.

They needed a new roof and asked me what I thought they should do. Naturally, I looked at the same roof I had been selling every day.

And I realized I wouldn't let my own parents buy it.

There was nothing wrong with the roof itself. It was a great roof. But by that point, I understood what went into installing one, what it actually cost, and what homeowners were being charged.

I couldn't justify the difference to my own family.

And that forced me to ask myself a pretty simple question:

If I wasn't comfortable recommending the company I worked for to my own parents, how could I expect someone else to trust me with theirs?

That question eventually became Tiki Roofing.

I wanted to build the kind of roofing company I'd feel completely comfortable sending to my parents' house — one that installs a great roof at a fair price, explains what you're actually buying, and is honest enough to tell you when a new roof isn't the right answer.

Because the standard is pretty simple:

“If I wouldn't recommend it to my own friends and family, I don't want to sell it to yours.”